Case Study: Dutch Medical Food

A full packaging system designed for a Netherlands-based medical nutrition company. The project involved over 70 SKUs, each requiring a balance of clinical clarity, multilingual usability, and visual consistency. The goal of the project was to build something smart, attractive, and adaptable across dozens of real-world products.

About the Client

​Dutch Medical Food produces dietary supplements and clinical nutrition products for specialized medical use. Their audience includes healthcare professionals, patients with dietary restrictions, and caregivers. With plans to launch across European markets, they needed a flexible and professional visual system that could handle technical labeling while still feeling clean and modern.

My Role​

• Brand Designer
• Lead packaging designer for all consumer-facing products
• Responsible for visual identity consistency across English
  ​and Dutch variants
• Designed over 70 unique product labels, cartons, sachets, and bottles
• Developed visual hierarchy systems for dosage and regulatory clarity
• Delivered production-ready files and launch materials

The Design Challenge

Multilingual, Medical, and Modular
This project demanded a layout system that could handle strict EU/FDA requirements, multilingual copy, and rapid product expansion, while remaining visually clean and trustworthy. Each product had limited real estate, so I had to make every square inch count. One of the biggest challenges was ensuring flavor, dosage, and product category were instantly readable, without overpowering the core branding.

Packaging Architecture

Designing for Scalability
To make this system work across dozens of SKUs, I built a modular layout that could adapt to multiple product types without reinventing the wheel.

• The cross icon became the structural anchor on each label
• Color bands and icon systems helped differentiate flavors and formulas
• Typography was carefully tiered for immediate legibility—nutritional info, dosage, and instructions all had their place
• Subtle halftone textures gave the system a medical feel without feeling sterile

These elements allowed the design to flex between large tubs, single-serve sachets, and bottle labels while maintaining a consistent brand presence.

Outcome

The system now supports over 70 products across multiple formats, sachets, tubs, bottles, and boxes. Everything holds together visually, no matter the shape or size. The client was able to roll out new flavors and product lines without needing to redesign anything from scratch. It’s clean, it works, and it continues to grow with them.

Reflecting on the project
The Dutch Medical Food project reminded me how important structure is. When you’re working across different product types, languages, and regulations, the only thing that holds it together is a system that makes sense. This wasn’t about over-designing, it was about keeping things clear and usable. And honestly, those are the kinds of projects I enjoy the most.

Recognition

Published in LogoLounge Book 13
Chosen from over 40,000 submissions, the logo I designed for Dutch Medical Food was selected for inclusion in LogoLounge Book 13, a globally recognized publication that showcases the best in identity design.

LogoLounge is considered one of the most respected logo resources in the industry. Each edition is carefully curated by a panel of top designers and creative leaders. Out of thousands of submissions from around the world, only a select group of marks are chosen for publication. I’m proud that this logo made the cut.

​The 13th edition includes 3,000 logos from top designers and features case studies by industry leaders like Allan Peters and Kim Berlin. It’s an honor to be included among that kind of company—and to have this mark recognized not just for how it functions in a system, but for the strength of its design on its own.